Credit costs by tool

This is the reference price list for SmarterSEO. Every tool run is made of one or more data actions, each with a price in credits per unit; the form multiplies them out and shows the estimate before you start. Use this page to budget a project or to understand why one tool costs more than another.

Note: All figures here are estimates. The amount actually debited is the measured data cost of the run, converted at about half a cent per credit, so it can be slightly lower or higher. Platform administrators can adjust these prices, and repeats inside the cache window are free. See Credits explained.

#Price list

#Search results pages

#Keyword data

#Traffic and competitors

#Backlinks

#Ads

#AI

#Local and technical

#Free

Search Console sync and reports, GA4 landing pages, Search Console rank trackers, URL inspections, site crawls, log file analysis, IndexNow sitemap pulls and submissions, Check mentions, Sitemap Extractor, metadata reading and saved lists cost nothing.

#Worked examples by tool

#Keyword research

• Keyword Explorer: one overview request (6) + one suggestions request (6) + one related request (6) + one top-10 SERP (0.6) = 18.6 credits per search. Repeats within 30 days are free. Keyword Explorer
• Bulk keyword metrics: 20 credits per request of up to 1,000 keywords. 1,000 keywords and 10 keywords cost the same. The same action powers Refresh metrics on a saved list. Bulk keyword metrics
• Bulk Autocomplete: 0.5 credits per lookup. The expansion mode decides how many lookups each seed makes: Exact seed only 1 lookup (0.5), Letters a–z 53 lookups (26.5), Questions and comparisons 27 lookups (13.5), Letters, questions and comparisons 79 lookups (39.5). Ten seeds with the full expansion are therefore about 395 credits. Bulk Autocomplete
• People Also Ask: one top-10 SERP per keyword per click level, so 0.6 × (click depth + 1) per keyword. The default depth of 1 is 1.2 credits per keyword; depth 4 is 3.0. People Also Ask
• SERP Clustering: because the first page of Google holds only a handful of organic results, clustering fetches twice the chosen depth: 1.0 per keyword at Top 10 (a top-20 SERP) or 2.4 per keyword at Top 20 (a top-50 SERP), plus 20 credits for the keyword metrics request. 500 keywords at Top 10 are about 520 credits. SERP Clustering

#Competitor research

• Traffic Analytics: overview (6) + 12-month history (36) + ranked keywords (10) + top pages (6) + competitors (6) = 64 credits per domain. Repeats within 7 days are free. Traffic Analytics
• Content Gap: two keyword intersection requests per competitor, 32 credits per competitor, so up to 160 credits for five competitors. Content Gap
• Bulk Analysis: a flat fee per run of up to 1,000 domains: 50 credits for backlinks and traffic together, 40 for backlinks only, 10 for traffic only. Bulk Analysis

#Backlinks

• Backlink Analytics: 44 credits at the Top 100 depth (summary, first backlinks page, referring domains, anchors, competitors and history). Each additional 1,000 links adds 10: a 2,500-link profile is 64 and a 5,000-link profile is 84. Backlink Analytics
• Backlink Gap: 12 credits per competitor. Backlink Gap

#SERP tools

• SERP Extractor: one SERP per keyword at the chosen depth: 0.6 / 1.0 / 2.4 / 4 credits for top 10 / 20 / 50 / 100. 100 keywords at top 100 are 400 credits. SERPs are reused for 24 hours. SERP Extractor
• SERP Similarity: one top-20 SERP per keyword, 1.0 credit per keyword. SERP Similarity
• Local SERP: one top-10 SERP per keyword and location, 0.6 credits per keyword. Local SERP
• Ads Vision: a live top-10 SERP (0.6) plus a year of stored SERPs (6) per keyword = 6.6 credits per keyword, plus 20 credits for the keyword metrics request when metrics are on. Ads Vision

#AI search

• AI Visibility: three LLM Mentions requests (share of voice, prompts and sources) = 72 credits per run. Repeats within 7 days are free. AI Visibility
• AI search trackers: 4 credits per answer, that is prompts × engines × 4 per check. 50 prompts across 3 engines are 600 credits per check. Re-checking stored answers after you edit brand names is free. AI search trackers

#Rank tracking

• Organic rank trackers: one SERP per keyword per check, priced by the tracker's depth: 0.6 (top 10), 1.0 (top 20), 2.4 (top 50) or 4 (top 100) credits per keyword per check. The form shows "{perKeyword} credits per keyword at top N", the cost per run and "about N credits per month at this cadence". 100 keywords at top 100 checked daily are about 400 credits a day. Partial checks after adding keywords cost only the new keywords. Create a rank tracker
• Search Console rank trackers: free.

#Local SEO

• Local grids: 0.3 credits per grid point per keyword. A 7×7 grid has 49 points, so one keyword costs 14.7 credits per scan; five keywords on a 7×7 grid are 73.5. The Scan now button shows "{N} Maps requests · about X credits". Local grids
• Google reviews: 0.4 credits per 10 reviews fetched; the Priority queue doubles the price. Fetching 200 reviews on the standard queue is 8 credits. Google reviews
• Citations: one organic SERP per search pattern at the chosen depth (0.6 / 1.0 / 2.4). Citations

#Content tools

• Content outlines: one SERP for the keyword (0.6 at top 10 or 1.0 at top 20); reading the ranking pages is free; Draft with AI is 2 credits per draft. Content outlines
• Metadata audits: crawling and reading pages is free; Rewrite with AI is 2 credits per page. Metadata audits

#Technical SEO

• IndexNow: sitemap pulls and submissions are free; the Check Bing index action is 0.6 credits per URL, up to 500 URLs per job, cached 24 hours. IndexNow
• Log file analysis, Check mentions and Sitemap Extractor: free.

#Related

• Credits explained
• Plans and pricing
• Usage and history
• Running out of credits